User Experience (UX) And User Interface (UI) Design Are Crucial For Creating Compelling And Engaging Digital Products. Implementing the best UX/UI design practices outlined in this article ensures that your designs are user-centered, intuitive, and visually appealing. This includes conducting user research to understand their needs, creating transparent navigation systems, designing responsively for different devices, […]
A/B testing is a robust process that allows you to compare two versions of a landing page or element, enabling you to identify which version performs better and drives more conversions. This comprehensive article will delve deep into A/B testing and explore how to leverage your outcomes to optimize your landing pages. Whether you’re a […]
It’s no secret – data-driven marketing has become more accessible and, thus, critical to keeping pace within your industry. Data-driven marketing is all about gathering the right kind of data, processing it, and uncovering insights to make informed decisions about your marketing strategy, preferably before your competitor gets to it first. Table of Contents A […]
How do advertisers and media buyers decide on the ideal ad size for their marketing campaign? What features do we consider to ensure that we meet the needs of our audience? Our last article introduced one of the marketing and creative tools we routinely leverage in our acquisition efforts; HTML5 banner ads. HTML5 is the […]
Table of Contents In today’s world, digital marketing plays a crucial role in the success of any business. With the ever-changing landscape of the digital world, it can be challenging for companies to keep up with the latest trends and techniques. This is where a digital performance agency comes in. This article will discuss the […]
Table of Contents Putting ChatGPT on the hot seat, talking Google. To call 2022 a rollercoaster of size mac events still feels like an understatement. We’ve seen companies and industries climb to new heights only to crash spectacularly. We’ve also seen new challengers to the status quo obliterating expectations, only to have us at the […]
Performance Marketing; the key to ROI-focused campaigns In the past, traditional marketing was very one-sided. Most marketing tools used included tv, radio, and print media. There were plenty of limitations in effectiveness and application. Say a brand decided to air a commercial or give out pamphlets. They could only monitor results, hoping that the tools […]
In the increasingly complex digital marketing realm, Google Tag Manager (GTM) is becoming a must. As the campaigns roll out, it becomes a challenge for every product marketer to ensure they collect the correct information and deliver it to the right platform. Google Tag Manager is the penultimate toolbox to help you deploy and manage […]
We are rapidly moving towards a world where our daily workload will be shared with Machines. Harnessing these tools and learning how to control them will give you and your business a head start over your competition. Believe in the discipline of measurement and use automation within your processes to achieve scalability and performance at […]
Aesthetically-Driven Advertisers Now Have Increased Control And Ease Of Optimisation On Their Promotional Assets. There are so many ways at captivating an audience, that it’s become very much tied to the team’s creativity in marrying the latest marketing technology with the science of visual communication. At VANE IVY we strive to be the first to […]