Table of Contents In today’s world, digital marketing plays a crucial role in the success of any business. With the ever-changing landscape of the digital world, it can be challenging for companies to keep up with the latest trends and techniques. This is where a digital performance agency comes in. This article will discuss the […]
Performance Marketing; the key to ROI-focused campaigns In the past, traditional marketing was very one-sided. Most marketing tools used included tv, radio, and print media. There were plenty of limitations in effectiveness and application. Say a brand decided to air a commercial or give out pamphlets. They could only monitor results, hoping that the tools […]
Like match-makers, we’re here to ensure your brand enters potential customer’s orbit at the right time. Bringing your brand to the right customer’s attention is the essence of good marketing. Keeping true to the measurement discipline, we strive to build a gradual relationship with the right audiences and ensure we are there from the moment […]
Technology and innovation has experienced a dizzying growth in the past two decades. From cloud computing to data science, blockchain to artificial intelligence, the explosion in the digital space has reeled in innovative products and services that are seeping into all industries. One such innovation that coupled nicely with marketing was Machine Learning — a […]
Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]