Category: Marketing

Performance Marketing; the key to ROI-focused campaigns In the past, traditional marketing was very one-sided. Most marketing tools used included tv, radio, and print media. There were plenty of limitations in effectiveness and application. Say a brand decided to air a commercial or give out pamphlets. They could only monitor results, hoping that the tools […]

Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]