Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]
For smart decisions to take place in your team and business, you need to make sure that you are working with accurate and complete data. In other words, it is of utmost importance that the data being reviewed is audited. We need to make sure that we are not dealing with “irrelevant” data as this […]