Category: Data-Driven

Well-processed data now underpins the decisions that drive successful marketing campaigns, build effective strategies, and shape customer interactions. In the world of digital marketing, data has become a cornerstone. It provides an invaluable resource of insights that can shape effective strategies and drive successful campaigns. However, the amount of data generated by digital activities can […]

Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]