It’s no secret – data-driven marketing has become more accessible and, thus, critical to keeping pace within your industry. Data-driven marketing is all about gathering the right kind of data, processing it, and uncovering insights to make informed decisions about your marketing strategy, preferably before your competitor gets to it first. Table of Contents A […]
In the increasingly complex digital marketing realm, Google Tag Manager (GTM) is becoming a must. As the campaigns roll out, it becomes a challenge for every product marketer to ensure they collect the correct information and deliver it to the right platform. Google Tag Manager is the penultimate toolbox to help you deploy and manage […]
We are rapidly moving towards a world where our daily workload will be shared with Machines. Harnessing these tools and learning how to control them will give you and your business a head start over your competition. Believe in the discipline of measurement and use automation within your processes to achieve scalability and performance at […]
Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]