How do advertisers and media buyers decide on the ideal ad size for their marketing campaign? What features do we consider to ensure that we meet the needs of our audience? Our last article introduced one of the marketing and creative tools we routinely leverage in our acquisition efforts; HTML5 banner ads. HTML5 is the […]

Aesthetically-Driven Advertisers Now Have Increased Control And Ease Of Optimisation On Their Promotional Assets. There are so many ways at captivating an audience, that it’s become very much tied to the team’s creativity in marrying the latest marketing technology with the science of visual communication. At VANE IVY we strive to be the first to […]