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Putting ChatGPT on the hot seat, talking Google.

To call 2022 a rollercoaster of size mac events still feels like an understatement. We’ve seen companies and industries climb to new heights only to crash spectacularly. We’ve also seen new challengers to the status quo obliterating expectations, only to have us at the edge of our seats as we eagerly await how their adoption trajectory unravels. One such contender is the newly launched ChatGPT.

Late December 2022, Google issued a “Code Red” following the dizzying registration figures ChatGPT mustered (one million users in 5 days), marking a watershed moment in the AI Adoption Arc. For perspective, we compare this milestone to other established tech juggernauts in the line graph.

Should Google be worried? Is ChatGPT the destined Search King that will unravel the Empires held by the Digital Oligarchies? Well, why not ask ChatGPT directly? We took to the App to put the AI on the hot seat. Here’s some unedited extracts from our conversations:

ChatGPT 1 million user graph comparison

- What is ChatGPT?

ChatGPT is a chatbot powered by the GPT-3 language model developed by OpenAI. It is designed to be able to converse with humans in a natural and intuitive way, using the latest advances in artificial intelligence and machine learning.

- How is ChatGPT more useful than Google?

In this extract, we've asked ChatGPT to expand on the edge it holds on Google Search. 4 points were clearly outlined with a summary given in the final paragraph.

One reason why ChatGPT can be more useful than Google is because of its ability to hold a conversation. While Google is great at providing quick answers to specific questions, it is not designed to engage in back-and-forth conversation. ChatGPT, on the other hand, can carry on a conversation with a user, allowing for a more natural and interactive experience. This can be particularly useful when a user wants to discuss or get more detailed information on a topic.

Another reason why ChatGPT can be more useful than Google is because of its ability to understand context. Google is good at providing answers to specific questions, but it can sometimes struggle to understand the broader context of a conversation. ChatGPT, on the other hand, is able to keep track of the conversation and understand the context in which a question is being asked. This can lead to more accurate and relevant responses from ChatGPT, as it is able to take into account the full context of the conversation.

ChatGPT also has the ability to learn and adapt to a user's style of communication. As it engages in more conversations with a particular user, it is able to learn their preferences and adapt its responses accordingly. This can lead to a more personalized and tailored experience for the user. In contrast, Google is a general search engine that provides the same results for everyone, regardless of their individual preferences or communication style.

In addition to its conversational and contextual capabilities, ChatGPT can also provide a more human-like experience for users. It is able to use natural language and understand idioms and slang, making it feel more like a real person than a machine. This can be particularly useful for users who may feel more comfortable interacting with a chatbot that feels more like a human being.

Overall, ChatGPT has a number of advantages over traditional search engines like Google. Its ability to hold a conversation, understand context, adapt to a user's preferences, and use natural language make it a powerful tool for users who want a more interactive and personalized experience. Whether you're looking for information, want to have a discussion, or just want to chat with a virtual friend, ChatGPT has a lot to offer.

- How can ChatGPT become the new Google Search?

Following multiple conversations with peers over the past days, we wanted to pose the most crucial question that surfaced in each encounter. The AI's response elaborated on the previous question with clear concessions to Google's timely and readiness advantages.

ChatGPT is a chatbot that uses the GPT (Generative Pre-trained Transformer) language model to generate responses to user input. It is not designed to compete with or replace search engines like Google.

Instead, ChatGPT is intended to provide a conversational interface for users to ask questions and get answers. It is able to provide information and assistance on a wide range of topics, but it is not as comprehensive or up-to-date as a search engine like Google.

If you want to find information on the internet, a search engine like Google is generally the best tool to use. ChatGPT is better suited for more interactive, conversational interactions.

- How can one compete against Google?

Our question was intentionally vague, childish and the AI's response was, at most, rather generic. However, ChatGPT is an OpenAI product. The latter being a Microsoft backed company, we dare say that ChatGPT's answer can be grounds for possible product convergencies we might see in the future.

Google Search is a widely used search engine that allows users to find information on the internet by typing in keywords or phrases. It is considered one of the most effective and accurate search engines available, and it has a significant market share in the search industry.

There are many different ways that other companies or organizations can compete with Google Search, depending on their specific goals and the resources they have available. Some strategies for competing with Google Search might include:

    1. Offering a unique or specialized search experience: By focusing on a specific niche or topic, a search engine can offer a more targeted and relevant search experience to users.
    2. Improving the quality and relevance of search results: By using advanced algorithms and machine learning techniques, a search engine can improve the accuracy and relevance of the results it provides to users.
    3. Building a strong brand and reputation: A search engine with a strong brand and reputation can attract users through positive word-of-mouth and customer loyalty.
    4.Partnering with other companies or organizations: By forming partnerships with other companies or organizations, a search engine can expand its reach and visibility.
    5. Investing in marketing and advertising: By investing in marketing and advertising efforts, a search engine can increase its visibility and attract more users.
Ultimately, the most effective approach to competing with Google Search will depend on the specific circumstances and goals of the competing company or organization.

- Where is Digital Advertising going with ChatGPT?

In the next two questions we sought for a deeper understanding on where the future of digital advertising might head into. ChatGPT is clearly not a fortune teller, solely operating on available information. Yet, the responses were entertaining and, in ways, prescriptive.

I'm sorry, but I do not have any information about ChatGPT or how it may impact the future direction of digital advertising. Without more context, it is not possible for me to accurately provide information on this topic.

In general, ChatGPT is a language model developed by OpenAI that is capable of generating human-like text based on the input it receives. It is a machine learning model that has been trained on a large dataset of text, and it is designed to assist users by generating responses to questions and prompts. ChatGPT is not specifically designed for use in the field of digital advertising, and it is not clear how it might be used in this context.

It is important to note that the direction of digital advertising will depend on a variety of factors, including technological advancements, consumer behavior, and the strategies and tactics of companies and organizations that are involved in the industry. It is difficult to predict exactly how these factors will evolve and how they will impact the future of digital advertising.

- Will there be any ChatGPT advertising solutions?

Here we went for a more direct approach. The response left the door open to possibility and surprisingly brought up ethical and privacy concerns that markets have to keep eye on.

It is possible that in the future, there may be advertising solutions that leverage the capabilities of ChatGPT or similar natural language processing (NLP) technology. ChatGPT is a chatbot developed by OpenAI that uses NLP to generate human-like responses to text input.

One potential use case for ChatGPT in advertising could be to create personalized, interactive ads that engage users in a conversation. For example, a chatbot powered by ChatGPT could ask a user questions about their interests and preferences, and then present them with targeted advertisements based on their responses.

However, it is important to note that the use of chatbots and other NLP technology in advertising also raises ethical and privacy concerns. It will be important for marketers to consider these issues and ensure that any advertising solutions that utilize ChatGPT or similar technology are transparent, respectful of user privacy, and follow relevant laws and regulations.

- Takeaways

  • ChatGPT is a chatbot designed to converse with humans naturally and intuitively, using the latest advances in artificial intelligence and machine learning.
  • ChatGPT can carry out a natural and interactive conversation with the user, unlike Google, which can only provide quick answers to specific questions.
  • ChatGPT keeps track of a conversation, making it possible to understand the context in which a question is asked. This AI allows a user to get more accurate and relevant responses.
  • ChatGPT can learn and adapt to a user’s communication style as it engages more and more with them. Google provides the same answers to everyone, regardless of their preferences or communication style.
  • An incredible feature of ChatGPT is that it can not only adapt to and use natural language but also understands idioms and slang, giving the user a human-like experience. Overall, ChatGPT has many advantages over traditional search engines since it is helpful whether users are looking for information, want to have a discussion or chat with a virtual friend.
  • Although ChatGPT is not explicitly designed for digital advertising, there may be some advertising solutions in the future that leverage the capabilities of ChatGPT or similar natural language processing (NLP) technology. This may rise some ethical and privacy concerns, so it will be important for marketers to consider these issues during strategy and implementation.
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