Like match-makers, we’re here to ensure your brand enters potential customer’s orbit at the right time. Bringing your brand to the right customer’s attention is the essence of good marketing. Keeping true to the measurement discipline, we strive to build a gradual relationship with the right audiences and ensure we are there from the moment […]
Technology and innovation has experienced a dizzying growth in the past two decades. From cloud computing to data science, blockchain to artificial intelligence, the explosion in the digital space has reeled in innovative products and services that are seeping into all industries. One such innovation that coupled nicely with marketing was Machine Learning — a […]
They say what cannot be measured, cannot be improved. Data is the most valuable asset that would provide you the insight to pivot your business forward. It is now considered the new oil commodity and should be valued as such. Harness the power of data and future proof your measurement practices by using the below […]
Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]
For smart decisions to take place in your team and business, you need to make sure that you are working with accurate and complete data. In other words, it is of utmost importance that the data being reviewed is audited. We need to make sure that we are not dealing with “irrelevant” data as this […]