Table of Contents Putting ChatGPT on the hot seat, talking Google. To call 2022 a rollercoaster of size mac events still feels like an understatement. We’ve seen companies and industries climb to new heights only to crash spectacularly. We’ve also seen new challengers to the status quo obliterating expectations, only to have us at the […]
Performance Marketing; the key to ROI-focused campaigns In the past, traditional marketing was very one-sided. Most marketing tools used included tv, radio, and print media. There were plenty of limitations in effectiveness and application. Say a brand decided to air a commercial or give out pamphlets. They could only monitor results, hoping that the tools […]
In the increasingly complex digital marketing realm, Google Tag Manager (GTM) is becoming a must. As the campaigns roll out, it becomes a challenge for every product marketer to ensure they collect the correct information and deliver it to the right platform. Google Tag Manager is the penultimate toolbox to help you deploy and manage […]
We are rapidly moving towards a world where our daily workload will be shared with Machines. Harnessing these tools and learning how to control them will give you and your business a head start over your competition. Believe in the discipline of measurement and use automation within your processes to achieve scalability and performance at […]
How do advertisers and media buyers decide on the ideal ad size for their marketing campaign? What features do we consider to ensure that we meet the needs of our audience? Our last article introduced one of the marketing and creative tools we routinely leverage in our acquisition efforts; HTML5 banner ads. HTML5 is the […]
Aesthetically-Driven Advertisers Now Have Increased Control And Ease Of Optimisation On Their Promotional Assets. There are so many ways at captivating an audience, that it’s become very much tied to the team’s creativity in marrying the latest marketing technology with the science of visual communication. At VANE IVY we strive to be the first to […]
Like match-makers, we’re here to ensure your brand enters potential customer’s orbit at the right time. Bringing your brand to the right customer’s attention is the essence of good marketing. Keeping true to the measurement discipline, we strive to build a gradual relationship with the right audiences and ensure we are there from the moment […]
Technology and innovation has experienced a dizzying growth in the past two decades. From cloud computing to data science, blockchain to artificial intelligence, the explosion in the digital space has reeled in innovative products and services that are seeping into all industries. One such innovation that coupled nicely with marketing was Machine Learning — a […]
Marketing is built on the pillars of diligent measurement and accurate attribution. As marketers, we can effectively track every step along the user’s path – even if that includes different devices and interactions with multiple channels. Meanwhile, proper attribution will help assign weighted credit to each tracked touchpoint and allow you to identify which channel […]
For smart decisions to take place in your team and business, you need to make sure that you are working with accurate and complete data. In other words, it is of utmost importance that the data being reviewed is audited. We need to make sure that we are not dealing with “irrelevant” data as this […]